Tag Archives: Packaging Solutions

Online vs Retail Packaging


Packaging is the one of those things that differentiates a product at retail and attracts the attention of the customers. When the customer has a look at the product, it is not the actual product that he looks at first but the packaging that catches the attention of the consumer- FMOT (First moment of truth) as it is known as in popular language. There is another thing that the brand owners need to keep in mind from now which is ZMOT (Zero moment of truth) which has become significant with the advent of e-commerce. ZMOT refers to the information collected by the buyer about a product or service before taking any action which includes reading reviews and features of the product. The question now is whether FMOT or packaging will matter and affect the customer’s decision because they would be seeing it after they buy it. Will the brands need to still mind the aesthetic details that they normally did?

There are several arguments put forward by people as to whether the packaging should be modified or the same kind of packaging should be used. Changing the packaging to include fewer details would mean increasing the number of SKUs and ultimately costs. Hence, it is more important to have luring photos on the website rather than changing the packaging which might also involve fluctuations in brand consistency and operational efficiency. There is also a fear of losing customers due to difficulty in brand identification. A different packaging would anyways be a temptation for the company in the online mode if a company moves from B2B to B2C and shifts its strategy. Another thing to keep in mind is that packaging need not be elaborate in the online sale as once the item has been shipped, there is no further need for attracting the customer.

The view that packaging is irrelevant in the online world is strongly opposed by so many who believe that it will remain important. When the product reaches the home of the consumers, it needs to reach out the customer’s expectations. When the customer unwraps the box and takes out the product, you have to reinforce what your brand stands for. It’s for your packaging that the customers will recognize you. Your packaging should consider being different in retail and online stores. It should also differ according to the use its product would be put into. For example- if the product is sold online, it should be packed compactly and carefully so that it does not get destroyed due to transportation, can handle fluctuating temperatures and does not need cold pack or insulation. For the retail mode, such details are not required however the packaging should ensure that customers can carry the product easily. Package graphics need not differ for online and retail methods. They should have the potential of grabbing the customer’s eyes at once and the customer should also be able to decipher the use of the product. There is no doubt in the fact that there is a lot more competition online and that it is difficult to survive or initiate a good profit without selling a good quality product. Packaging’s significance has certainly declined to some extent in the virtual world but is an essential factor in impressing the customer and maintaining the overall reputation of the brand.

Don’t forget to comply with the above mentioned factors determined by mayifind.com. Otherwise, you can chat with service experts through Mayifind mobile app and have a life-time experience in your favourite destination.

  • Contributed by Ishaan Shrivastava

Five must use Packaging supplies


Whenever you order something online, you know you will receive that particular product in one piece. And the company has to make sure that they stand up to your expectations. Also the company has to take care that the product is being packed according to the packaging material it requires. A glassware product cannot be shipped just with a cardboard cover and needs something that will keep it intact. There are various types of packaging materials. Below we have discussed five most common and essential packaging supplies every business needs to get their hands on.

Crates and Pallets

These types of packaging supplies are useful to deliver any type of products. Acting as a secondary wrapping crates and pallets keep the goods safe until their delivery. The trick is that pallet keeps the product package raised off the surface thus preventing direct contact with the surface, which can damage the product. Also keeping the product off the ground protects the product from dirt and moisture.

Shrink Wrap

This type of wrapping technique is used both for primary as well as secondary packaging. Here, a product can be shrink wrapped like shrink wrap around CD cases or the whole pallet of packages can be shrink wrapped together so that they are easier to move from one place to another. Shrink wrap not only keeps the packages together but also it provides additional protection such as puncture and abrasion and also provides impact resistance. Other reason to go for shrink wrap packaging technique is that it is made up from plastic. Plastic is easily recyclable and cheaper than any other packaging materials.

Vacuum Packaging

Majorly used to pack perishable food, vacuum packaging technique is another unique method to keep the products fresh and safe. The products which need sealing, mostly food materials, are packed using vacuum packaging. Industries making canned or packed foods use vacuum packing. Besides food industry, medical industries also use vacuum packaging for sealing specific types of medicines that require sealed packing.

Preservation packaging

Preservation packaging is mainly used in food industry. This packaging includes both shrink wrapping and vacuum packaging techniques. Foods that are packed in aluminum cans, or jars undergo preservation packaging. The food materials have to be kept fresh and preservation packaging makes sure to keep them fresh. Bubble wrap is the other form of preservation packaging which doesn’t deal with food industry. Bubble wrap is more of a plastic bubbly cushion sheet that protects your product against the impact if it falls on ground.

Shock Mount Packaging

Extremely fragile products such as glassware, crockery, electronics, etc. are packed using shock mount packaging technique. This type of packaging protects the products from various factors such as shock, vibration, humidity, dust and moisture. This type of packaging is also used to pack some unstable chemical compounds.

There are lots of packaging supplies available out there. But you need to figure out which kind of services your business requires and then go for it.

Check out numerous packaging suppliers on our website mayifind.com. Otherwise, you can chat with service experts through Mayifind mobile app and have a life-time experience in your favourite destination.

  • Contributed by Harshal Pawar

Packaging Supplies

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Better Packaging and satisfied customers

For achieving a strong customer base it is essential to make sure that the customer is satisfied. And the challenge begins right from the moment when the customer decides to buy a product of their choice. Just like in a restaurant presentation of the food in your plate matters as much as the quality and taste of it, similarly the packaging of a product, a customer chooses to buy, matters too. Customers are impressed with the services that you provide and increase their chances to come back and buy more stuff.

Custom shipping boxes

Impressive and successful packaging requires specific attention to individual items. Specific attention involves providing proper insulation from impact that may occur during transport and the correct degree of puncture resistance. The packaging materials that would be used to pack a particular product depend on the product itself. For example, most of the electronic devices such as mobile phones, hard drives, etc. are safe if packed in custom shipping boxes. There are lot of websites that provide custom shipping boxes with your company name and logo printed on it.

Custom shipping bags

There’s a new trend in market that has put those old and unhealthy polyethylene bags out of fashion. Fancy looking bags made out of paper or high-end fabric not only keep you in touch with the current trend but also its environment friendly. To add a stunning look to these bags bows and fillers do the job quite well. Apart from the looks and fashion, these bags are affordable too. It is better to shift your packaging style from polyethylene bags to new trend bags as the government has implied ban on the use of plastic. From clothes to grocery these bags prove useful in every way and never disappoint you.

Shipping peanuts

Science has brought a revolution in today’s world. As described earlier, the use of plastic is harming our environment in the way we can never imagine. And there’s a constant need to device new alternatives for plastic. Here’s where the biodegradable shipping peanuts come in. These peanuts are made out of corn starch and are fully non-toxic and static resistant. They provide an improved cushioning against stacking and impact. These peanuts even dissolve instantly in water without harming your pipes and the most precious feature is that they can be used to make compost for your plants.

Shipping tapes

It is the tape which keeps everything together. So whether it’s the boxes or just a simple polyethylene package, tapes play an important role in satisfying the customer. Low quality tapes tend to lose their gluey property and can loosen the package. Therefore, a good quality tape becomes of major importance. Many dealers out there provide online service where you can choose different colors of the tape as well as you can print your logo and name on the tape.

A happy customer is a satisfied customer and satisfying a customer requires just few careful steps. Make your packaging more attractive and achieve the most trustworthy customer base.

Don’t forget to comply with the above mentioned factors determined by mayifind.com. Otherwise, you can chat with service experts through Mayifind mobile app and have a life-time experience in your favourite destination.

  • Contributed by Harshal Pawar

Go Green


Go Green: Need for Sustainable Packaging

Green bundling is the utilization of assembling strategies and materials for bundling of merchandise that has low effect on nature and consumption of energy. Commonly, it utilizes nature friendly strategies, including energy efficiency, biodegradable and recyclable materials, reusable products and much more.

A lot of energy is utilized as a part of the generation of conventional bundling, for example, plastics, folded boxes, plastic sacks, and other packaging. Regularly, the source of that vitality is fossil fuels that contribute a great many metric amounts of carbon dioxide and methane into the environment every year while disposed of traditional packages winds up in landfills or seas creating soil, water, and plant defilement.

Companies in the contemporary era of business are moving away past customary bundling techniques and materials, organizations can decrease their carbon emissions and in addition their warehousing and transportation cost.

Organizations are looking for ways to go environmental friendly by using products and materials which are natural, biodegradable and eco-friendly. Though being a recent in trend, it is growing exponentially and is being used by many players in the market.

One advantage of eco-friendly approach is utilizing less and packaging products with eco-friendly materials to procure extra:

  • Sparing cash: Lessening abundance bundling results in lighter and littler shipments that cost less to transport. Furthermore, more prominent amounts can fit on beds, in transportation compartments, in distribution centers, and on retail retires.
  •  Looking after business: Changing to green materials can meet client requests for eco-accommodating suppliers.
  •  Pulling in purchasers: Numerous customers will pick an item which is eco-friendly over a customary bundle.

For suppliers, damage reduction by using foam is a cost saving option. Companies manufacturing electrical appliances are diminishing or even doing away with the measure of layered cardboard they use in packaging, supplanting it with foam hinders at corners and bubble wrap around the item. This helps in lessening the shipping expenses and harm that can happen amid stacking/emptying and transportation.

Minimizing transportation expenses is quite compelling to organizations considering environment friendly packaging. Transportation has an impact on the carbon footprints of the companies as well, more frequent trips means more cost. Designing of the packages is done in a way to increase the cube efficiency which means minimizing the spaces between the packages when being stored or transported.

The Magic Mantra of Going Green:

  1. Remove: Unnecessary packaging should be eliminated where ever possible.
  2. Redesigning and Reformulating: Redesigning and reformulating the product also has an impact on the level of packaging that is required for it. Unilever reformulated its detergent and were able to reduce the size of the plastic bottle by 55%.
  3. Reuse: It helps in the reduction of cutting cost of the packaged material. Companies nowadays receive packaging material from their factories, suppliers, consumers which help in decreasing the cost of packaging.
  4. Recycling: Increasing the use of recyclable products prevents land, water and air pollution and make the company eco-friendly in the eyes of the consumers.

If we are able to understand the importance of green packaging both as a consumer and manufacturer, we will then be able to ensure a sustainable and greener tomorrow for our future generations.

Don’t forget to comply with the above mentioned factors determined by mayifind.com. Otherwise, you can chat with service experts through Mayifind mobile app and have a life-time experience in your favourite destination.

  • Contributed by Mukul Kukreti